Straight answers for HVAC owners.
How the map works, how to get reviews the right way, what marketing really costs. Every number has a source. No email needed to read any of it.
All guides
How Google picks the HVAC companies in the map pack
The three things Google says decide local rankings, what an HVAC company can actually change, and what to stop paying for.
7 min readHow many Google reviews does an HVAC company need?
There's no magic number. What matters is how recent and steady your reviews are, how you ask, and why filtering out unhappy customers is against Google's rules.
7 min readMissed-call text-back for HVAC: how it works and how to do it legally
What missed-call text-back is, why it matters most on the hottest days, the carrier registration it needs, and the Texas texting rules to know.
9 min readThe HVAC website checklist: 20 things that decide if the phone rings
A free, 20-point checklist for HVAC company websites: speed, calls, service pages, trust and tracking. No email required.
8 min readWhat HVAC marketing costs in 2026: published prices compared
Real, published prices from HVAC marketing agencies and tools, what each one includes, and the questions to ask before you sign.
7 min readScorpion alternatives for HVAC companies: what to compare before you sign
What Scorpion's own FAQ says about contracts, website ownership and leaving, and the questions to ask any HVAC marketing agency before you sign.
6 min read7 questions to ask any HVAC marketing agency before you sign
Seven questions that separate a good HVAC marketing agency from a costly one: contracts, ownership, total cost, guarantees and who does the work.
6 min readWebsites for HVAC alternative: an honest comparison
Websites for HVAC vs HVAC Marketing HQ: published prices, a 12-month cost example, what happens to your site if you cancel, and where each fits.
6 min readRS Gonzales alternative for HVAC: an honest comparison
RS Gonzales vs HVAC Marketing HQ: published prices, a 12-month cost example with the math, contract and website terms, and where each fits.
6 min readHook Agency alternative for HVAC: an honest comparison
Hook Agency vs HVAC Marketing HQ: published prices, a 12-month cost example with the math, contracts, ownership and where each one fits.
6 min readFootbridge Media alternative for HVAC: honest comparison
Footbridge Media vs HVAC Marketing HQ: published prices, a 12-month cost example with the math, guarantees, website terms and where each fits.
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