Local Services Ads for HVAC, set up right and watched every week.
Local Services Ads sit at the very top of Google, with a badge and your star rating, and you pay for leads instead of clicks. They also need verification, the right service types, fast answers and someone to dispute the leads that weren't real. We handle all of it.
Free report card in your inbox in about 5 minutes. Nobody calls you.
Where Local Services Ads go wrong.
Stuck in verification
Licenses, insurance and background checks have to match exactly, or the ads never go live.
Paying for bad leads
Wrong service, wrong area or spam calls can be disputed, but only if someone checks every lead.
Slow answers mean fewer leads
How fast and how often you answer affects how often your ads show. Missed calls cost twice.
Reviews lag behind
Your star rating shows right on the ad. A thin review count makes the badge less convincing.
How we set it up.
You give us access and approve the work. We do the rest.
- 1
We get you verified
We walk you through the license, insurance and background checks Google asks for, and fix what's holding it up.
- 2
We set services and areas
Only the job types and towns you want, with a weekly budget you pick.
- 3
Every lead is answered
Missed-call text-back and the shared inbox catch the leads you can't pick up.
- 4
We review every lead
We dispute the ones that don't qualify and report booked jobs, not just lead counts.
What you get.
An add-on to any plan. Management is a flat $299 a month. Lead charges are billed by Google to your own account and never marked up. Compare plans →
- Help with Google's verification steps
- Service types, service area and hours set up
- Weekly lead review and disputes for leads that don't qualify
- Review requests after every job to keep your rating strong
- Missed-call text-back on every lead you can't answer
- Booked-job reporting on your HQ Command Center
- Lead charges billed by Google to you, never marked up
Is it worth it for your shop?
Worth it if
- You can pass Google's license, insurance and background checks
- You answer most calls live
- You'd rather pay per lead than per click
Skip it if
- You can't get verified in your state
- You can't answer leads quickly
Common questions
How do Local Services Ads charge?
You pay per lead, not per click. Google's help pages explain what counts as a lead and when you can ask for a credit. We check every lead for you.
Are Local Services Ads worth it for HVAC?
They can be, since the ad sits at the top with your rating. Run the numbers with our LSA cost calculator using your own cost per lead and close rate.
Do I still need my Google Business Profile?
Yes. Local Services Ads and the map are separate. Your profile and reviews keep working when your ad budget runs out.
Who owns the account?
You do. It's your business on the ad, and you keep it if you leave.
Get your free report card
We grade your Google profile, reviews, website and listings against the HVAC companies people find near you. It lands in your inbox in about five minutes. Nobody will call you.
Graded only on what anyone can see in public. You get the grades and what to fix first.