By Logan, founder of HVAC Marketing HQ · Updated Oct 12, 2026The short version
Footbridge Media (footbridgemedia.com) is a Pensacola, Florida agency that sells one flat plan to contractors in 15 trades. For $249 a month you get a website, hosting, SEO, Google profile management, citations, automated review requests, a CRM and a marketing consultant. It's hard to beat on price. Where we differ is HVAC focus, missed-call text-back, and how the website and guarantee terms read in the fine print.
Everything about Footbridge Media on this page is as published on their site, Oct 2026. Prices and terms change, so check their site and Terms before you decide.
Published prices, side by side
| Footbridge Media | HVAC Marketing HQ | |
|---|---|---|
| Main plan | $249/mo, one plan | Starter $499 / Growth $799 / Dominate $1,299 / Multi-location $2,499 a month |
| Setup or build fee | $0 | $1,995 / $2,495 / $2,995 / $4,500, one time |
| Member rates | $194/mo for Nexstar and CertainPath members; $223/mo for Praxis S-10 | None |
| Contract | No contract; either side can end with written notice | 6-month first term, then month to month. See our Terms |
| Money-back | 90 days | First month refunded within 30 days of launch |
| Review requests | Included (Birdeye, by text and email) | Included in every plan |
| Missed-call text-back | Not listed in their plan; their AI web chat add-on is $19/mo | Included in every plan, within 60 seconds |
| Google Ads management | $149 first month, then $249/mo, plus ad spend (from $775/mo recommended) | Add-on, $299/mo; spend billed to you |
| Local Services Ads | $499 setup, then $149/mo | Add-on, $299/mo |
12-month cost, with the math
Same method for both: monthly price times 12, plus any one-time fee.
| Option | Math | 12-month total |
|---|---|---|
| Footbridge Media plan | $249 x 12 + $0 | $2,988 |
| Footbridge Media, Nexstar or CertainPath member rate | $194 x 12 + $0 | $2,328 |
| HVAC Marketing HQ Starter | $499 x 12 + $1,995 | $7,983 |
| Footbridge plan + Google Ads management, before ad spend | $2,988 + $149 + $249 x 11 | $5,876 |
Footbridge is cheaper, by about $5,000 over a year at our entry level. If price is the deciding factor, that's a fair reason to pick them.
Guarantees and website terms in their fine print
Footbridge's marketing pages make bold promises. Their Terms of Use (effective June 18, 2026), as published in Oct 2026, read a little differently:
- Money-back. The 90-day guarantee is in the Terms. The Terms mention first contacting them to try to resolve any issues, then a refund "with no questions asked". Otherwise fees are non-refundable once work has started.
- Price lock. Their "Three Year Fixed Price Pledge" is on their guarantees page but not in the Terms, which let them change terms without prior notice.
- Website ownership. The Terms say you own the site once more than 90 days have passed since signup. On exit, they zip up the files and give you a download link. Their sites run on their own platform, not WordPress, and their FAQ adds that some subscription parts stop working after you cancel.
- Ad accounts. Footbridge keeps ownership of the Google Ads account it creates for you. Ad accounts we set up are in your name.
- Existing sites. They don't work on existing websites; every client gets a rebuild.
With us, you own your site, your domain, your Google profile and your reviews.
Where they're strong
- Price. $249 a month with no setup fee, for shops that want the lowest monthly cost.
- Longer money-back window. 90 days, against our first month back within 30 days of launch.
- A CRM included. Booking, quotes, invoices and online payments come with the plan.
Which one fits
| Your situation | Better fit |
|---|---|
| You want the lowest monthly price and no build fee | Footbridge Media |
| You're a Nexstar or CertainPath member | Footbridge Media (member rate) |
| You want ads managed by the same company as your website | Either one |
| You lose jobs to missed calls and want them texted back in 60 seconds | HVAC Marketing HQ |
| You want an agency that works only with HVAC companies | HVAC Marketing HQ |
| You want to keep your website, not just its files, if you leave | HVAC Marketing HQ |
| You want a live dashboard of your results | HVAC Marketing HQ (HQ Command Center) |
Questions to ask on their sales call
- If I leave, what exactly do I get? Ask whether the zip of files will run as a working site somewhere else, and what stops working.
- Is the three-year price pledge in my agreement? It's on their guarantees page but not in their Terms.
- Who owns the Google Ads account if I add ads? Their page says they keep it. Ask what you keep if you leave.
- How do I get a refund within 90 days? Ask what "try to resolve the issues first" involves.
- How are missed calls handled? Ask what happens when a homeowner calls and nobody picks up.
- How many HVAC clients does my consultant handle?
Our prices and plan details are on our plans page. The free report card shows where your shop stands on Google today.
Free report card: your Google profile, reviews, website and listings graded against the shops near you.
Questions
How much does Footbridge Media cost?
As published on their site in Oct 2026: $249 a month, with no setup or build fee and no contract. Nexstar and CertainPath members pay $194 a month. Ads and other add-ons cost extra.
Do you own your website with Footbridge Media?
Their Terms say you own the site once more than 90 days have passed since signup. On exit, they zip the files and give you a download link.
Is Footbridge Media HVAC only?
No. HVAC is one of 15 trades on their site.
Why does HVAC Marketing HQ cost more?
We include missed-call text-back in 60 seconds, the HQ Command Center dashboard, and a site you own, and we work only with HVAC companies. If price matters most, Footbridge is the cheaper option.
Sources
- Footbridge Media: Home page, pricing and FAQ (as published on their site, Oct 2026)
- Footbridge Media: HVAC marketing (as published on their site, Oct 2026)
- Footbridge Media: Guarantees (as published on their site, Oct 2026)
- Footbridge Media: Terms of Use (as published on their site, Oct 2026)
- Footbridge Media: Google Ads management (as published on their site, Oct 2026)
- Footbridge Media: AI chat for contractors (as published on their site, Oct 2026)
- Footbridge Media: Nexstar member page (as published on their site, Oct 2026)
- Footbridge Media: Reviews (as published on their site, Oct 2026)