Facebook and Instagram ads for HVAC, aimed at the season ahead.
Nobody scrolls Facebook looking for an AC repair. But homeowners will book a spring tune-up or join a maintenance plan when the offer shows up at the right time. We run Meta ads for those jobs, plus retargeting so site visitors see you again.
Free report card in your inbox in about 5 minutes. Nobody calls you.
Where Facebook ads waste money.
Selling emergencies on social
People with a dead AC search Google. Facebook works for planned jobs, not emergencies.
Boosting posts at random
A boosted post with no offer and no follow-up gets likes, not bookings.
Leads nobody calls
Form leads from Facebook go cold in hours if nobody follows up.
Showing ads outside your area
Loose targeting spends money on people you'd never drive to.
How we set it up.
You give us access and approve the work. We do the rest.
- 1
We pick the season's offer
Spring AC tune-ups, fall furnace checks or maintenance plan sign-ups.
- 2
We build the ads
Simple, clear ads with your photos and an offer, limited to the towns you serve.
- 3
Leads get a text right away
Every form lead gets a text from your shop within minutes and lands in your shared inbox.
- 4
We retarget site visitors
People who looked at your site but didn't call see your ads again.
What you get.
An add-on to any plan. Management is a flat $299 a month. Ad spend is billed by Meta to your own account and never marked up. Compare plans →
- Seasonal campaigns for tune-ups and maintenance plans
- Retargeting for your website visitors
- Instant text follow-up on every form lead
- Targeting limited to your service area
- Results on your HQ Command Center
- Ad spend billed by Meta to you, never marked up
Is it worth it for your shop?
Worth it if
- You sell tune-ups or maintenance plans
- You have your own job photos
- You want past site visitors to see you again
Skip it if
- You only want emergency repair calls
- You won't follow up on form leads
Common questions
Do Facebook ads work for HVAC?
For planned work like tune-ups and maintenance plans, they can. For emergency repairs, Google is where people look. We use Meta for the first and Google for the second.
Do I need photos?
Your own photos work best. Text us shots from jobs and we'll use them. We don't use stock photos that pretend to be your crew.
Who owns the ad account?
You do. It's set up under your business, and you keep it if you leave.
Do you mark up ad spend?
No. Meta bills your card directly.
Get your free report card
We grade your Google profile, reviews, website and listings against the HVAC companies people find near you. It lands in your inbox in about five minutes. Nobody will call you.
Graded only on what anyone can see in public. You get the grades and what to fix first.