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Local Services Ads cost calculator for HVAC

Local Services Ads charge per lead. Put in what you pay per lead, how many you get a month, how many you book and your average ticket to see the monthly cost, jobs and revenue.

Calculator

An example. Change it to your own number.
An example. Change it to your own number.
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monthly cost

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booked jobs a month

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revenue a month

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revenue back for each $1 spent

Your numbers; this is math, not a promise of results.

See which shops near you are getting these calls: free report card →
The math

How it's worked out.

No hidden numbers. Here's every step.

  • Monthly cost = cost per lead x leads a month
  • Booked jobs = leads a month x booking rate
  • Revenue = booked jobs x average ticket
  • Revenue per $1 spent = revenue / monthly cost
Improve the number

Three ways to move it.

Answer every lead fast

Paid leads that go to voicemail are money spent for nothing.

Dispute leads that don't fit

Google lets you ask for credit on some leads that aren't real jobs. Check yours.

Grow your reviews

Reviews show on your ad, so they matter to the homeowner choosing who to call.

Local Services Ads: Pay per lead, with the Google Verified badge →
Read the guide: How Google picks the HVAC companies in the map pack →

Free report card

Got your number? See what is behind it.

We grade your Google profile, reviews, website and listings against the HVAC companies people find near you. It lands in your inbox in about five minutes. Nobody will call you.

Graded only on what anyone can see in public. You get the grades and what to fix first.

What's your website?

No website yet? Put your Facebook page or type "none".

What's the business called?

The name on your Google profile, so we grade the right one.

Where should we send it?

✓

It's on the way

Check your inbox in about five minutes. If it's not there, look in spam for an email from HVAC Marketing HQ.

Rather talk it through? Book a 15-minute call

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