HVAC cost per lead calculator
Put in what you spent on marketing last month, how many leads came in and how many of them you booked. A cheap lead that never books can cost more than a pricey one that does.
Calculator
cost per lead
booked jobs
cost per booked job
Your numbers; this is math, not a promise of results.
See which shops near you are getting these calls: free report card →How it's worked out.
No hidden numbers. Here's every step.
- Cost per lead = marketing spend / leads
- Booked jobs = leads x booking rate
- Cost per booked job = marketing spend / booked jobs
Three ways to move it.
Answer every call
A lead you miss still costs money. Text back missed calls so they don't call the next shop.
Track which source booked
Ask every caller how they found you, or use tracking numbers, so you know which spend books jobs.
Follow up on the ones that didn't book
A quick text a day later turns some 'not yet' leads into jobs at no extra cost.
Missed-call text-back: Every missed call texted in 60 seconds →
Read the guide: What HVAC marketing costs in 2026: published prices compared →
Got your number? See what is behind it.
We grade your Google profile, reviews, website and listings against the HVAC companies people find near you. It lands in your inbox in about five minutes. Nobody will call you.
Graded only on what anyone can see in public. You get the grades and what to fix first.