HVAC marketing break-even calculator
Any marketing spend should pay for itself. Put in the monthly price, your average ticket and your margin to see how many extra jobs cover it. Change the plan price to test any agency's quote.
Calculator
extra service calls a month pay for the plan
months of the plan paid for by one system replacement
bought leads cost the same, and those are shared with other shops
Your numbers, your margin. This is math, not a promise of results.
How it's worked out.
No hidden numbers. Here's every step.
- Service calls to break even = monthly price / (average ticket x gross margin), rounded up
- Replacements to break even = monthly price / (average replacement x gross margin)
- Bought leads for the same money = monthly price / price per lead
Three ways to move it.
Track booked jobs, not clicks
You can only check the math if you can see which calls became jobs.
Follow up on quotes
One extra replacement a month changes the math more than any number of clicks.
Ask every customer for a review
More reviews help more of the calls you already get turn into jobs.
HQ Command Center: Your CRM and live dashboard, set up around your shop →
Read the guide: What HVAC marketing costs in 2026: published prices compared →
Got your number? See what is behind it.
We grade your Google profile, reviews, website and listings against the HVAC companies people find near you. It lands in your inbox in about five minutes. Nobody will call you.
Graded only on what anyone can see in public. You get the grades and what to fix first.