HVAC marketing in Des Moines, Iowa.
When it's 86° in July, a Des Moines homeowner with a dead AC calls the first shop that shows up and answers. We make sure that's you: a fast site, a Google profile that's actually run, and every missed call texted back in 60 seconds.
Free report card in your inbox in about 5 minutes. Nobody calls you.
Population: 2020 U.S. Census. Climate: Des Moines International Airport, 1991–2020 normals. Both as published on Wikipedia.
The Des Moines HVAC map, in numbers.
What a homeowner sees when they search for HVAC help in Des Moines. The most-reviewed shop has 9,646 reviews; the median shop has 19. That gap is what review requests close.
Most-reviewed HVAC shops around Des Moines
| # | Shop | Rating | Reviews |
|---|---|---|---|
| 1 | Golden Rule Plumbing, Heating, Cooling & Electrical | 4.9 | 9,646 |
| 2 | Service Legends Heating, Cooling, Plumbing & Indoor Air | 4.9 | 5,641 |
| 3 | Bell Brothers Heating, Cooling & Plumbing | 4.9 | 4,507 |
| 4 | Holt Plumbing & Heating, Inc. | 4.8 | 4,144 |
| 5 | Kohles & Bach Heating & Cooling | 4.9 | 2,421 |
Data from Google, pulled 2026-10-14. Search: "HVAC contractor in Des Moines, IA". Refreshed monthly. Google includes shops from nearby towns. Listed for context only; these shops are not our clients.
What Des Moines types into Google.
Every one of these searches is a homeowner with a problem, looking for a shop to call.
HVAC searches that name Des Moines
| Search | Per month | Ad click |
|---|---|---|
| ac repair des moines | 210 | $27.29 |
| hvac repair des moines | 210 | $27.29 |
| furnace repair des moines | 140 | – |
| hvac company des moines | 170 | $9.98 |
Google Ads search data via DataForSEO, pulled 2026-10-15. Monthly averages over the last 12 months. Google groups close variants, so two searches can show the same number; don't add them together. Ad click is Google's estimated cost per click for that search.
The homes your techs walk into.
83% of homes in Des Moines were built before 2000. Older homes mean replacements, duct work and repair calls. Most homes heat with gas, so furnace work matters here. 54,506 households own their home, and owners are the ones who buy new systems.
U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates (Des Moines city, Iowa).
What Des Moines's weather means for your marketing.
Fall in Des Moines brings pleasant temperatures and colorful fall foliage.
A long, busy summer
July highs average 85.6°F in Des Moines. We build AC repair and replacement pages first and time tune-up texts for spring.
A real heating season
January lows average 13.8°F. Furnace and heat pump pages earn their keep here, and fall tune-up campaigns fill the schedule before the first cold snap.
Humidity sells comfort
Humid air makes homes feel warmer than the thermostat says. Pages for dehumidifiers, indoor air quality and duct work bring higher-value jobs.
Reviews decide it
In a market this size, homeowners often pick between a handful of shops by star rating and how recent the reviews are. Steady review requests after every job are the fastest lever.
A page for every town you really serve.
Google shows the shops closest to the person searching. Real town pages, with your work and reviews from that town, stretch your reach past your own zip code.
Around Des Moines
- West Des Moines
- Urbandale
- Ankeny
- Clive
- Altoona
- Johnston
We only build pages for towns you actually take calls in.
Other Iowa markets
How does your shop stack up in Des Moines?
We grade your Google profile, reviews, website and listings against the HVAC companies people find near you. It lands in your inbox in about five minutes. Nobody will call you.
Graded only on what anyone can see in public. You get the grades and what to fix first.