HVAC customer lifetime value calculator
One furnace repair can turn into years of tune-ups, repairs and a new system. Put in your own numbers to see what a customer is worth, and what you can afford to spend to win one.
Calculator
revenue a year per customer
lifetime revenue per customer
lifetime gross profit per customer
Your numbers; this is math, not a promise of results.
See which shops near you are getting these calls: free report card →How it's worked out.
No hidden numbers. Here's every step.
- Revenue a year = average ticket x visits a year
- Lifetime revenue = revenue a year x years as a customer
- Lifetime gross profit = lifetime revenue x gross margin
Three ways to move it.
Ask for a review after every job
Happy customers who leave reviews help win the next ones.
Sign them to a plan
Plan members tend to come back on a schedule.
Stay in touch
Seasonal reminders keep you the shop they call.
Review requests: More Google reviews, the right way →
Read the guide: How many Google reviews does an HVAC company need? →
Got your number? See what is behind it.
We grade your Google profile, reviews, website and listings against the HVAC companies people find near you. It lands in your inbox in about five minutes. Nobody will call you.
Graded only on what anyone can see in public. You get the grades and what to fix first.